“Book Review: Non Obvious Megatrends”

Reviewed by Joe Walters

Practical insight, irreputable truths: this unique business book helps you challenge lazy thinking and recognize consumer trends

Business books often get a bad rap for regurgitating similar information.

Enter Rohit Bhargava and Non-Obvious Mega Trends: How to See What Others Miss, Predict Trends, and Win the Future. With a sincere and thorough focus on the way that we see and interact with the world, this book helps prospective business owners predict their own future through the trends that will impact their business.

In clear and accessible prose, Non Obvious Mega Trends tells us what it takes to see what others miss and how to use those non-obvious ideas to get on the right side of the future. In a world where retailers and businesses promise the future in hyperbolic statements, this book lays down evidence with documentation of what has happened in the past and what is happening currently in order to help you see where to take your business. It really is one of the most intriguing and clear-headed business arguments I’ve ever read, and I couldn’t be happier that it made its way into my inbox.

This is one of those rare books that shares its goal and sets out a clean and established path on its way to achieving it. Filled with strong guidance from a clearheaded author, it presents arguments and information that can open your eyes and help you find new ways to see the world around you. I know it did that for me.

I particularly enjoyed its modern, updated focus with topics like the benefits and pitfalls of instant knowledge in the information age, the insight into how we use social media, and the truths of how customers are making their purchases in contrast to how they used to. With such a terrifically straightforward approach, author Rohit Bhargava’s truths will have you feverishly scribbling notes for how to improve the way you do business.

Being a non-obvious thinker in today’s world is different than it used to be. With shocking, delightful, and rage-ensuing headlines, we’re often told how to feel and how to respond to how we feel. But when that happens, it turns us all into likeminded consumers, regardless of whether we want to be the ones on the other side of a business trend.

In order to recognize the current landscape for you to launch and flourish your business, this book outlines what megatrends are currently in effect and even which ones are likely soon to blossom. With this book, you could see exactly which practical steps you can take to be a thriving modern business owner.

In a world of instant knowledge, Non-Obvious Mega Trends is a uniquely thorough guide to taking actionable steps to success. If you’re in search of a business book with unique and practical insight into modern consumerism, this is undoubtedly the one for you.

Publisher: Ideapress Publishing

Category: Nonfiction / Business

Print Length: 272 pages

ISBN: 978-1940858968

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